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新村則人出生在一個小漁村，繼承了漁民身上特有的敦厚，他常說他的設(shè)計靈感都是來源于生活，這跟家鄉(xiāng)帶給他的滋養(yǎng)是密不可分的。他常將作品第一時間拿給對設(shè)計一竅不通的父母過目，“若他們都能理解我作品的含義，那么我相信不分職業(yè)、不同種族的人都可以理解”， 這也造就了他簡潔明了、貼近生活的作品風(fēng)格。本書稿就是集合了新村則人從入行以來的精選作品圖錄，書稿中收錄了他三個方面的作品，從森林、大海、設(shè)計三個主題來解構(gòu)他的設(shè)計思想?？梢哉f，人與自然的關(guān)系是他的設(shè)計中永恒不變的主題，這一點(diǎn)在這本作品集中隨處可見。

新村則人，1960年生于日本，日本中生代設(shè)計大師，曾在Shin Matsunaga設(shè)計公司和I&S/BBDO廣告公司任職，1995年創(chuàng)建Shinmura設(shè)計公司。主要服務(wù)于SHISEIDO（資生堂）旗下ELIXIR和INOUI ID兩個品牌。

Walking in the Woods

漫步林中

P005~009?無印良品露營場 · 木片方塊

P010~013?無印良品露營場 · 瓦楞紙板

P014~017?無印良品露營場 · Woodcut

P018~021?無印良品露營場 · 木紋

P022~025?無印良品露營場 · 紙版畫

P026~028?無印良品露營場 · 被褥

P030~031?無印良品露營場 · 新芽

P032~035?無印良品露營場 · 四季之盒

P036~039?無印良品露營場 · 藍(lán)印

P040~041?無印良品露營場 · 地面

P042~043?無印良品露營場 · 襯衫

P044~046?無印良品露營場 · 昆蟲

P047?無印良品露營場 · 野草

P048~051?無印良品露營場 · 花

P052~055?無印良品露營場 · 云

P056~059?無印良品露營場 · 樹皮

P060~063?無印良品露營場 · 葉拓

P064~065?無印良品露營場 · 綠色的微笑

P066?無印良品露營場 · 四季

P067?無印良品露營場 · 樹上的昆蟲

P068~071?森林文化協(xié)會 · 森林保護(hù)

P073~077?白馬村

P078~081?RISO KAGAKU · 理想科學(xué)工業(yè)

P083?日本環(huán)保國度

P084?森林里的薪能

P085?森林保護(hù)

P086?WWF · 森林破壞

P087?地?zé)?p/>

P088~089?新潟縣 · 21世紀(jì)：種“木”百年

P090~093?竹尾紙業(yè) · 辦公日記簿

P094~095?JAGDA · 日本平面設(shè)計

P096?共生

P097?葉之傘

Crossing?the?Seas

穿越大海

P102~105 新村水產(chǎn) · 漁網(wǎng)

P106~109 新村水產(chǎn) · 水滴

P110~113 新村水產(chǎn) · 島上的四季

P114~117 新村水產(chǎn) · 標(biāo)簽

P118~120 新村水產(chǎn) · 豐收之舞

P122~123 新村水產(chǎn) · 鮮魚競賽

P124~127 新村水產(chǎn) · 漁夫

P128~129 新村水產(chǎn) · 游動的漢字

P130~133 新村水產(chǎn) · 誕生

P135~137 新村水產(chǎn) · 波紋

P138~139 新村水產(chǎn) · 海參

P140~141 新村水產(chǎn) · 魚簍

P142~147 浮島魚協(xié) · 大漁旗

P148~151 地球暖化

P152~157 山口縣漁聯(lián)

P158~159 ggg · “ 海和山和新村則人 ” 展

P160~161 大島 360 度

P164~166 下關(guān)琵琶魚

P167 笠間燒

P168~171 新村水產(chǎn) · 魚袋

P172~173 Oisea 食品 · 藻

P174 ggg · 章魚人

Living in the City

城市生活

P180~185 資生堂 · INOUI ID

P186~187 資生堂 · ELIXIR

P188~189 妝美堂 · 熊野筆

P190~193 藝團(tuán)協(xié) · NOBODY KNOWS

P194~201 角川書店 · 野性時代

P202~205 東京交響樂團(tuán) · 70 周年紀(jì)念

P206~211 Graphic Trial

P212~219 無印良品 · BGM

P220~223 無印良品 · 印花 T 恤

P224~227 無印良品 · 刺繡

P228~233 無印良品 · ATELIER MUJI

P234 無印良品 · FUKU-FUKU 項目

P235 無印良品 · PLA-PLUS 項目

P236~237 東北振興應(yīng)援計劃

P238~239 足立學(xué)園 · 建校 50 周年

P240~241 有機(jī)農(nóng)場

P242~243 西友 · 大米促銷

P244~247 新村則人設(shè)計展

P248~249 新村則人 · 工作坊

Commentary on Works

作品評述

About Norito Shinmura

新村則人介紹

P251~262

生活中觸手可及的素材在新村則人的設(shè)計里以意想不到的形式呈現(xiàn)。在展現(xiàn)大自然魅力的同時，也傳遞人與自然和諧共生的理念，《新村則人設(shè)計作品集》讓人身臨其境般感受大自然的魅力，為你呈現(xiàn)一個關(guān)于設(shè)計的全新視野。

1.漫步林中

無印良品露營地 露營場開業(yè)一年前也就是1994年的冬天在同事的邀請下我們?nèi)ヂ稜I在積雪未融的原野上支起了帳篷我們不僅感受到了在冬天露營的快樂更是體會到：一個露營地所必須的并非多么豐富的設(shè)施或者多么新的設(shè)備而是能夠感受最原始的自然這就是無印良品露營地的概念也是至今為止的海報設(shè)計所貫徹的理念那之后我一直在創(chuàng)作無印良品露營地的海報它們并不是那種很時尚的風(fēng)格甚至或許有點(diǎn)過于簡單了但我認(rèn)為這是在一個只有山和海的小島上長大的我才能做到的、樸素卻又溫馨的風(fēng)格或許因?yàn)檫@樣我才能夠堅持這份工作20年以上

我受父親的影響從小就十分喜愛植物經(jīng)常在附近的森林邊散步邊采摘植物春天有野草莓和櫻桃夏天有枇杷和無花果秋天有木通和山葡萄我最喜歡的就是一邊尋找植物一邊摘果實(shí)來吃成年之后我接觸到無印良品露營地的工作于是再次開始了植物的采摘有時為了做花草的拓印有時為了做藍(lán)印發(fā)表了不少運(yùn)用植物元素的設(shè)計

A year before the MUJI Campground（Campsite） opened, in the winter of 1994, at the invitation of our colleagues, we went camping and set up our tents in the fields where the snow had not melted. We not only felt the joy of camping in winter, but also realized that what is necessary for a camping site isn't the well-equipped facilities or the new equipment, but the ability to feel the nature. This is the concept of MUJI Campground, and it is also the idea behind the poster design to this day. I've been working on MUJI Campground posters since then, and they're not very fashionable, perhaps too simple. However, I think such a simple but warm style can only be created by someone like me who growing up on a small island with only mountains and sea. Perhaps that's why I've been able to stick with this job for more than 20 years.

Influenced by my father, I have been very fond of plants since childhood, and I used to walk and pick plants in the nearby forest. There are wild strawberries and cherries in spring, loquats and figs in summer, akebia and wild grapes in autumn. My favorite thing was to pick the fruits and eat them while looking for plants. As an adult, I was introduced to working in MUJI Campground and started picking plants again. Sometimes I used them to do flower printing, sometimes made blue printing, and published a lot of designs with plants.

2.穿越大海

我的父親是個漁夫。我是兄弟八人里面最小的。我出生在5月5日端午節(jié)的時候。我出生的地方是瀨戶內(nèi)海上一座海岸線長八千米、人口只有200人的小島。島上沒有派出所，也沒有醫(yī)院，只有兩間小小的店鋪。小時候，我總是在海里和山間游玩，會潛到水下采海螺，會在小舟上釣魚，特別快樂。在這樣一個小島上生活，本來我和設(shè)計是八竿子打不著的。改變了我的是小學(xué)時候的一位美術(shù)老師。我在他的課上學(xué)會了怎樣做海報，自那以后我便沉迷于做海報，在12歲的時候下決心要成為設(shè)計師。我興致勃勃地來到了專門學(xué)校，卻發(fā)現(xiàn)自己在感性方面不如在大城市長大的其他同學(xué)，所以那時候我是班里成績比較靠后的。我想，“畢竟我是漁夫的孩子，沒辦法嘛”， 30歲以前我都很沒有自信。但自從為“新村水產(chǎn)”創(chuàng)作后，我終于開始追求屬于自己的風(fēng)格。再之后由于無印良品露營地的工作，所以有機(jī)會創(chuàng)作了許多以自然為主題的作品。我想，這是只有我才可以做出來的風(fēng)格，至少這方面我是不輸他人的。那就是在自然的熏陶下，我對自然美的感性。

My father is a fisherman. I am the youngest of my eight brothers. I was born on a small island with a coastline of 8 kilometers and a population of only 200 people in Seto Naikai on the Dragon Boat Festival on May 5th. The island has no police station or hospital, with only two small shops. When I was a child, I always played in the sea and mountains. I would dive under the water to pick conch and fish in the boat. I was very happy at that time. Living on such a small island, I would have been totally out of touch with design, but an art teacher in primary school changed my life. I learned how to make posters in his class. Since then, I've been obsessed with making posters and decided to be a designer at the age of 12. I went to specialized school happily, but found that I was not as emotional as my peers who had grown up in the big city, so I was at the bottom of my class. I thought, "I'm a fisherman's child. I am not that excellent." I was not confident until I was 30. Since I created for "Shinmura Fisheries", I finally began to pursue my own style. Later, because I worked in MUJI Campground, I had the opportunity to create a lot of nature-themed works. I think, such style could only be created by me, at least in this aspect I am equal to others. It is my sensibility to the beauty of nature under the influence of nature.

3.城市生活

我住在東京灣附近的河邊。我平時步行上班，途中喜歡欣賞路邊盛開的花，還有春天枝頭的新芽。一看到植物我就充滿了創(chuàng)作的動力，現(xiàn)在已經(jīng)很熟悉自己家附近哪個地方長著怎樣的植物。我還喜歡看從河川駛向東京灣的漁船。我在橋上眺望著漁船，看到漁船后面激起的波浪和水花，會讓我想起故鄉(xiāng)，得到治愈。東京的街道充滿魅力，無論是時尚還是藝術(shù)都很新潮，很大地刺激到我的感性。在這樣有個性的城市生活，反而會更想保持自己熱愛自然的心。我想要美麗的大自然一直存在著。在登山的時候，會為山脊的美感動；在看到黃昏時候天空的顏色和流動的云，會感嘆地球之雄偉；看到植物在太陽光下成長，會感嘆自然的造詣。但是如此美麗的自然被漸漸地破壞，地球發(fā)出了悲鳴。也作為自我反省，我想通過設(shè)計呼吁人們愛護(hù)地球的環(huán)境。我想做簡單易懂的設(shè)計，這樣才能把這個信息傳達(dá)給所有人，無論小朋友，還是老爺爺、老婆婆們。

I live by the river near Tokyo Bay. I usually walk to work and like to enjoy the flowers along the road and the new sprout on the spring branches. As soon as I see plants, I am full of creative power. Now I am very familiar with what kind of plants growing in the place near my home. I also like to watch the fishing boats sailing from the river to Tokyo Bay. When I look at the fishing boats from the bridge and the waves and splashes behind them, they remind me of home and heal me. The streets of Tokyo are full of charm. Both fashion and art are very trendy, which greatly stimulate my sensibility. Living in a city like this will let me want to keep my love for nature. I want the beautiful nature to exist all the time. When we climb the mountain, we will be moved by the beauty of the ridge. Seeing the colors of the sky and the flowing clouds at dusk, we will marvel at the magnificence of the earth. Seeing plants growing under the sun, we will marvel at the attainments of nature. However, such beautiful nature is gradually destroyed, the earth issued a cry of sorrow. Also, as a self-reflection, I want to appeal to people to care for the environment of the earth through the design. I want to make simple and understandable design so that I could get this message across to everyone, from children to grandfathers and grandmothers.